Strategy 2023-10-15 By Azri Omar

Why Most Clinic Websites Don't Convert (And How to Fix It)

Why Most Clinic Websites Don't Convert (And How to Fix It)

The Problem with Traditional Clinic Websites

Many clinics treat their website as a digital brochure. It lists services and doctors but fails to guide the visitor towards booking an appointment.

1. Lack of Clear Call-to-Action (CTA)

Patients need to know what to do next. "Book Now" or "WhatsApp Us" buttons should be prominent and float on mobile screens.

2. Slow Loading Speeds

A slow mobile site kills conversions. Patients in pain or anxiety won't wait 10 seconds for your page to load.

3. Ignoring Mobile Users

Over 80% of healthcare searches happen on mobile. If your site isn't mobile-first, you're losing the majority of your potential patients.

The Fix

Simplify your design. Focus on speed. Make booking an appointment the easiest thing to do on your site.