Strategy • 2023-10-15 • By Azri Omar
Why Most Clinic Websites Don't Convert (And How to Fix It)
The Problem with Traditional Clinic Websites
Many clinics treat their website as a digital brochure. It lists services and doctors but fails to guide the visitor towards booking an appointment.
1. Lack of Clear Call-to-Action (CTA)
Patients need to know what to do next. "Book Now" or "WhatsApp Us" buttons should be prominent and float on mobile screens.
2. Slow Loading Speeds
A slow mobile site kills conversions. Patients in pain or anxiety won't wait 10 seconds for your page to load.
3. Ignoring Mobile Users
Over 80% of healthcare searches happen on mobile. If your site isn't mobile-first, you're losing the majority of your potential patients.
The Fix
Simplify your design. Focus on speed. Make booking an appointment the easiest thing to do on your site.